{"product_id":"9780071629454","title":"Winning Sales Letters From Prospect to Close","description":"\u003cp\u003e\u003cb\u003eFirst impressions are critical.\u003cbr\u003e Make yours count with a winning sales letter!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eYou know how important it is to make an authentic personal connection with clients and potential customers. You live for elevator pitches and face-to-face contact. You enjoy making people comfortable while offering ways to serve their needs.\u003c\/p\u003e  \u003cp\u003eBut do you put as much time and effort into that other, equally important sales tool: the written word? Communications, marketing, and media expert Ralph Allora shows how to craft effective messages that reach out to new clients, keep you on their radar, and close the deal.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eWinning Sales Letters—From Prospect to Close\u003c\/i\u003e teaches you how to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eStrategize your messages for every stage of the selling process\u003c\/li\u003e  \u003cli\u003eCommand attention and motivate your clients\u003c\/li\u003e  \u003cli\u003ePut your best self in every note\u003c\/li\u003e  \u003cli\u003eCreate engaging approaches for letters, e-mails, and text messages\u003c\/li\u003e  \u003cli\u003eAvoid the mistakes that sabotage great communication\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e“A sleek, practical guide to writing winning sales communications. Whether you’re a novice trying to ‘earn’ the meeting or a savvy pro with writer’s block, this book will help you connect, engage, and build trust with your customers.”\u003cbr\u003e \u003cb\u003eDavid Forgione, VP, Multi-Media Sales, \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47078095388912,"sku":"9780071629454","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071629454_p0.jpg?v=1763635509","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071629454","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}