{"product_id":"9780071630771","title":"Breakout Strategy: Meeting the Challenge of Double-Digit Growth","description":"\u003cp\u003e\u003cb\u003eCompanies that purposefully set out to excel are remarkably few and far between.\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eThe number of those who have a strong, well-thought out strategy for success are even fewer.\u003c\/p\u003e  \u003cp\u003eBased on five years of research and field-testing, \u003ci\u003eBreakout Strategy\u003c\/i\u003e gives you a “fast track” strategic vision that can push your company to incredible new rates of growth and expansion. Strategy and leadership experts Sydney Finkelstein, Charles Harvey, and Thomas Lawton show how to craft a strategy that fits your business, whether you're a small start-up or an established national or international company. They also give you the tools to adapt that strategy as you grow and expand. Their system features five key initiatives:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eCreate a workable vision by understanding the needs and aspirations of a company\u003c\/li\u003e  \u003cli\u003eFace customers with a value proposition that covers all the important bases\u003c\/li\u003e  \u003cli\u003eAlign what a business does with what the customer truly desires\u003c\/li\u003e  \u003cli\u003eBalance the people and process sides of business to deliver on promises\u003c\/li\u003e  \u003cli\u003eLiberate the energies of any strategy's toughest critic-those who work within the business\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003ci\u003eBreakout Strategy\u003c\/i\u003e puts these initiatives in context by examining how diverse companies achieved breakout growth, including jetBlue, Harley Davidson, and Starbucks. It also sheds light on how a poor strategy can topple a once-successful company off the pedestal of market dominance, such as Krispy Kreme's overly ambitious expansion strategy that stretched the company and the brand too thin.\u003c\/p\u003e  \u003cp\u003eWith the systematic approach in \u003ci\u003eBreakout Strategy\u003c\/i\u003e, you'll be able to travel the fast track to market triumph, leaving your competitors struggling to catch up.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47078009176304,"sku":"9780071630771","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071630771_p0.jpg?v=1763635404","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071630771","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}