{"product_id":"9780071634632","title":"Selling to the C-Suite: What Every Executive Wants You to Know About Successfully Selling to the Top","description":"\u003cp\u003eIt’s the goal of every salesperson: getting access to senior client executives—the C-Level decision makers responsible for approving top-dollar deals. \u003ci\u003eSelling to the C-Suite\u003c\/i\u003e is the first book that reveals how to land those career-making sales in the words of CEOs themselves!\u003c\/p\u003e  \u003cp\u003eWith 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz , Ed.D., conducted in-depth interviews with executive- level decision makers of more than 500 organizations. One thing they learned might surprise you: leaders at the highest corporate levels don’t avoid sales pitches; in fact, they welcome them—provided the salesperson approaches them the right way. Inside this invaluable book, CEOs reveal exactly which sales techniques they find most effective, as well as those you should avoid.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eSelling to the C-Suite\u003c\/i\u003e provides all the insight you need to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eGain access to executives\u003c\/li\u003e  \u003cli\u003eEstablish trust and credibility\u003c\/li\u003e  \u003cli\u003eLeverage relationships\u003c\/li\u003e  \u003cli\u003eCreate value at the executive level\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eIt also reveals when executives personally enter the buying process and sheds light on what role they play.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eSelling to the C-Suite\u003c\/i\u003e provides field-tested techniques to put you well ahead of thecompetition when it comes to making those multimillion-dollar sales you never thought possible.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47153546002672,"sku":"9780071634632","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071634632_p0.jpg?v=1763636050","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071634632","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}