{"product_id":"9780071635806","title":"Smart Networking: Attract a Following In Person and Online","description":"\u003cp\u003e\u003cb\u003eNew Contacts, Greater Success, and Bigger Business\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eThe key to unlimited opportunities for your business starts with \u003ci\u003eSmart Networking\u003c\/i\u003e. This is the essential guidebook for building business relationships in a wired world. Business strategist Liz Lynch demystifies the process and puts strategic systems in place that build connections worldwide and attract opportunities 24\/7.\u003c\/p\u003e  \u003cp\u003ePacked with powerful strategies tested by years of experience, as well as real-life stories from the field, \u003ci\u003eSmart Networking\u003c\/i\u003e describes how to integrate face-to-face techniques with a strong online presence. You'll get low-cost marketing tools that are designed to expand your professional circle exponentially. Lynch will also help you to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eIdentify the gaps in your network and develop a plan to fill them\u003c\/li\u003e  \u003cli\u003eTap into existing contacts and master the art of the ask\u003c\/li\u003e  \u003cli\u003eIncrease visibility through speaking, e-zine publishing, and blogs\u003c\/li\u003e  \u003cli\u003eExpand your reach with social networking tools\u003c\/li\u003e  \u003cli\u003eDevelop a winning mindset to guide all your networking activities\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47107976036592,"sku":"9780071635806","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071635806_p0.jpg?v=1763635483","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071635806","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}