{"product_id":"9780071638685","title":"Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue","description":"\u003cp\u003e\u003cb\u003eTurn online visitors into PAYING CUSTOMERS!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eYou’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . \u003ci\u003ebefore\u003c\/i\u003e they start clicking through to your competitor’s site.\u003c\/p\u003e  \u003cp\u003eFrom Duane Forrester, a leading expert in Search Engine Optimization and the author of the popular \u003ci\u003eHow to Make Money With Your Blog\u003c\/i\u003e, comes a highly practical guide for using all the online tools available for turning curious visitors into paying customers. \u003ci\u003eTurn Clicks into Customers\u003c\/i\u003e reveals proven techniques for not only standing out in a crowded marketplace but for reaching customers who are most eager to buy your products or services.\u003c\/p\u003e  \u003cp\u003eForrester explains what works and what doesn’t for multiple online marketing strategies, including:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eE-mail\u003c\/li\u003e  \u003cli\u003eOnline searches\u003c\/li\u003e  \u003cli\u003eInternet advertising\u003c\/li\u003e  \u003cli\u003eWebinars\u003c\/li\u003e  \u003cli\u003eVideos\u003c\/li\u003e  \u003cli\u003eSocial networking\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eYou’ll learn best practices for each strategy at both a local and global level to reach more paying customers than ever before. Plus, you’ll get interviews with global experts who reveal proven tactics they’ve used to successfully turn \u003ci\u003eClicks into Customers.\u003c\/i\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47107909615856,"sku":"9780071638685","price":14.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071638685_p0.jpg?v=1763636156","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071638685","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}