{"product_id":"9780071641432","title":"Ending the Management Illusion: How to Drive Business Results Using the Principles of Behavioral Finance","description":"\u003cp\u003e\u003cb\u003eThe bestselling author of \u003ci\u003eBeyond Greed and Fear\u003c\/i\u003e puts behavioral concepts into corporate practice\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003ePsychologically smart companies manage both the pluses and minuses of human psychology through well-structured systems and processes. In \u003ci\u003eEnding the Management Illusion\u003c\/i\u003e, behavioral finance pioneer Hersh Shefrin addresses the biases that can take you or your organization off course and shows how to run psychologically smart businesses-specifically as it affects your bottom line.\u003c\/p\u003e  \u003cp\u003eShefrin explores the psychological barriers you experience, and delivers concrete debiasing techniques for breaking through these barriers. This allows you to integrate your processes for accounting, planning, incentives, and information sharing-the main elements for optimizing corporate value.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47070903992560,"sku":"9780071641432","price":24.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071641432_p0.jpg?v=1763636095","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071641432","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}