{"product_id":"9780071641470","title":"2011: Trendspotting for the Next Decade","description":"\u003cp\u003e\u003cb\u003eA better time for your business starts in the next decade.\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eAre you ready?\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eIn this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.\u003c\/p\u003e  \u003cp\u003eSometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eRead the signs\u003c\/li\u003e  \u003cli\u003eInfluence the trends\u003c\/li\u003e  \u003cli\u003eEmbrace new and reject stodgy\u003c\/li\u003e  \u003cli\u003eAnticipate change\u003c\/li\u003e  \u003cli\u003eAsk experts the right questions\u003c\/li\u003e  \u003cli\u003eSeek out visionaries and snub fakers\u003c\/li\u003e  \u003cli\u003eSeparate the trends from fads\u003c\/li\u003e  \u003cli\u003eUse technology-for everything\u003c\/li\u003e  \u003cli\u003eCash in on being ahead of the competition!\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003ci\u003e2011: Trendspotting for the Next Decade\u003c\/i\u003e is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With \u003ci\u003e2011\u003c\/i\u003eyou'll learn how to participate in change instead of trailing it.\u003c\/p\u003e  \u003cp\u003eLaermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.\u003c\/p\u003e  \u003cp\u003eBecause this is your life...in \u003ci\u003e2011\u003c\/i\u003e.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47776030392560,"sku":"9780071641470","price":26.1,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071641470_p0.jpg?v=1763635378","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071641470","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}