{"product_id":"9780071641777","title":"The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace","description":"\u003cp\u003e\u003cb\u003eThe international bestseller-now updated for an even bigger, brand-savvy market\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eSelf-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business.\u003c\/p\u003e  \u003cp\u003e“Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, \u003ci\u003eThe One-Minute Millionaire\u003c\/i\u003e\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47070892228848,"sku":"9780071641777","price":22.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071641777_p0.jpg?v=1763636563","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071641777","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}