{"product_id":"9780071641852","title":"Strategies for the Green Economy: Opportunities and Challenges in the New World of Business","description":"\u003cp\u003eBusinesses are entering the green marketplace at breakneck speed to keep pace with customer and societal demands to reduce their environmental impacts. But greening one's business is no small feat. While clear opportunities abound in this new economy, business leaders pursuing a green strategy are finding few roadmaps and established rules and plenty of hidden twists and turns.\u003c\/p\u003e  \u003cp\u003eSo, how does a company succeed in a world gone green?\u003c\/p\u003e  \u003cp\u003eIn \u003ci\u003eStrategies for the New Green Economy\u003c\/i\u003e, Joel Makower, one of the world's foremost green business experts, provides a clear roadmap for this challenging terrain. Makower offers insights and inspiration gleaned from his 20 years' experience helping Fortune 500 companies and start-ups alike formulate strategies that align environmental and business goals. Providing a comprehensive and realistic look at both the opportunities and challenges, \u003ci\u003eStrategies for the New Green Economy\u003c\/i\u003e shows how leadership companies are finding their way in the green economy, while their competitors struggle.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eStrategies for the Green Economy\u003c\/i\u003e systematically tackles the central issues of greening your business:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003e What does it take to be seen as an environmental leader?\u003c\/li\u003e  \u003cli\u003e What are the standards, implicit or explicit, that you must meet to be green?\u003c\/li\u003e  \u003cli\u003e How do you communicate what your business is doing right--and what it's doing wrong?\u003c\/li\u003e  \u003cli\u003e How can you overcome consumer, media, and activist distrust?\u003c\/li\u003e  \u003cli\u003e How can your company be heard amid the “green noise” in the marketplace?\u003c\/li\u003e  \u003cli\u003e What are the new opportunities emerging for companies in the green economy?\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eIncluding groundbreaking data about customers' attitudes and behaviors regarding green products and services, \u003ci\u003eStrategies for the Green Economy\u003c\/i\u003e will lead you through the thicket of finicky customers, confusing research reports, and public cynicism regarding green marketing claims--and place you on solid footing in the growing green economy.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47070904189168,"sku":"9780071641852","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071641852_p0.jpg?v=1763636102","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071641852","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}