{"product_id":"9780071643665","title":"Reshaping Your Business with Web 2.0: Using New Social Technologies to Lead Business Transformation","description":"\u003cp\u003e\u003cstrong\u003eIntegrate Web 2.0 trends and technologies into the enterprise\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eWritten by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. \u003cem\u003eReshaping Your Business with Web 2.0\u003c\/em\u003e offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth.\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eFoster collaboration and accelerate information dissemination with blogs and wikis\u003c\/li\u003e  \u003cli\u003eImplement folksonomic strategies to achieve business intelligence, analytics, and semantic web goals\u003c\/li\u003e  \u003cli\u003eCapture and broadcast connection graphs and activity streams via social networks\u003c\/li\u003e  \u003cli\u003eBring together application data, business analytics, unstructured information, and collaborative interactions in enterprise mashups\u003c\/li\u003e  \u003cli\u003eEnable rich Internet applications with Ajax, Ruby on Rails, Flash, FLEX, and other technologies\u003c\/li\u003e  \u003cli\u003eConnect your Web 2.0 ecosystem through Web services, such as REST and JSON\u003c\/li\u003e  \u003cli\u003eEnsure security and compliance management\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47153620549872,"sku":"9780071643665","price":37.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071643665_p0.jpg?v=1763636221","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071643665","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}