{"product_id":"9780071702485","title":"MicroMarketing: Get Big Results by Thinking and Acting Small","description":"\u003cp\u003e\u003cb\u003eEvery day the world sees 1 million new blog posts, tens of millions of tweets, hundreds of millions of new pieces of Facebook content, and more than 1 billion YouTube videos.\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eWhere does \u003ci\u003eyour\u003c\/i\u003e brand fit in?\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eIn our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003emicroMARKETING\u003c\/i\u003e empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.\u003c\/p\u003e  \u003cp\u003eYou’ll find the answers to today’s toughest questions:\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eHow do I earn the attention of the right influencers and my core customers?\u003c\/li\u003e  \u003cli\u003eHow do I really build my brand one blog post, one video clip, or even one tweet at a time?\u003c\/li\u003e  \u003cli\u003eHow do I achieve massive scale when mainstream media is losing ground to consumer content creators and peer-to- peer distribution?\u003c\/li\u003e  \u003cli\u003eHow do I strike a balance between tapping into today’s biggest marketing trends without losing sight of the little things that matter?\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eWhen one door closes, another opens. Mass marketing is no longer a viable marketing strategy and, likely, never will be again. Micromarketing, though, enables you to resonate with consumers in compelling new ways and achieve the big results that no longer seem possible with traditional approaches.\u003c\/p\u003e  \u003cp\u003eIt’s time to start building your brand, finding new customers, establishing relationships, and getting real results on this exciting new frontier. \u003ci\u003emicroMARKETING\u003c\/i\u003e will show you the way.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47078943162608,"sku":"9780071702485","price":34.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071702485_p0.jpg?v=1763636240","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071702485","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}