{"product_id":"9780071713276","title":"Be #1 on Google: 52 Fast and Easy Search Engine Optimization Tools to Drive Customers to Your Web Site","description":"\u003cp\u003e\u003cb\u003eGoogle Your Way to the Top of Your Industry!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eIt’s great to have a punchy Web site, but if you aren’t optimizing your search-engine presence, you’re just another company lost in cyberspace.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eWith Be #1 on Google\u003c\/i\u003e, you can instantly put your company in the top spot of relevant online searches—and dramatically increase sales. An international expert in search-engine optimization, Jon Smith explains how to draw serious customers—not curious or bored Web surfers—to your site by\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eRegistering with Google\u003c\/li\u003e  \u003cli\u003eComing up with the best keywords\u003c\/li\u003e  \u003cli\u003eThinking like your customers\u003c\/li\u003e  \u003cli\u003eMaking your site totally accessible\u003c\/li\u003e  \u003cli\u003eUsing metadata to your advantage\u003c\/li\u003e  \u003cli\u003eAdvertising on the Web\u003c\/li\u003e  \u003cli\u003eMeasuring what works, and what doesn’t\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eContaining 52 techniques in all, each of which can used immediately, \u003ci\u003eBe #1 on Google\u003c\/i\u003e is the essential guide to winning the battle for first ranking on the world’s most utilized search engine.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47119159722224,"sku":"9780071713276","price":16.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071713276_p0.jpg?v=1763635595","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071713276","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}