{"product_id":"9780071713467","title":"Managers Guide to Marketing, Advertising, and Publicity","description":"\u003cp\u003e\u003cb\u003eProven strategies that make sure your marketing message stands out from the rest\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eThe average American is exposed to as many as 5,000 marketing messages per day, so it’s more important than ever to create the most effective marketing and advertising campaigns as possible.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eManager’s Guide to Marketing, Advertising, and Publicity\u003c\/i\u003e explains\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eThe 14 principles of marketing communications strategy\u003c\/li\u003e  \u003cli\u003eCommon marketing mistakes to avoid\u003c\/li\u003e  \u003cli\u003eTechniques for creating powerful marketing messages\u003c\/li\u003e  \u003cli\u003eThe many choices for delivering your marketing message\u003c\/li\u003e  \u003cli\u003eHow to take full advantage of digital platforms\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eToday, you must come up with a bigger, better, brighter marketing campaign, or you’re guaranteed to be lost in the noise. This primer is ideal for anyone looking to position his or her organization as a powerful competitor in the twenty-first century.\u003c\/p\u003e  \u003cp\u003eBriefcase Books, written specifically for today’s busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eClear definitions of key terms, concepts, and jargon\u003c\/li\u003e  \u003cli\u003eTactics and strategies for overseeing marketing initiatives\u003c\/li\u003e  \u003cli\u003eInsider tips for getting the most out of marketing, advertising, and publicity\u003c\/li\u003e  \u003cli\u003ePractical advice for creating effective campaigns\u003c\/li\u003e  \u003cli\u003eWarning signs when preparing for and undertaking marketing initiatives\u003c\/li\u003e  \u003cli\u003eStories and insights from the experiences of others\u003c\/li\u003e  \u003cli\u003eSpecific marketing procedures, tactics, and hands-on techniques\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47119449161968,"sku":"9780071713467","price":21.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071713467_p0.jpg?v=1763636669","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071713467","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}