{"product_id":"9780071713566","title":"BUY ME! New Ways to Get Customers to Choose Your Product and Ignore the Rest","description":"\u003cp\u003e\u003cb\u003e18 easy ways to ensure consumers choose your product over the competition’s\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eThe world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a keen understanding of consumer psychology and the right strategy.\u003c\/p\u003e  \u003cp\u003eWritten by Marshal Cohen, a global leader in market research and consumer behavior, \u003ci\u003eBuy Me!\u003c\/i\u003e takes a close look at customer behavior in today’s economy and provides 18 simple techniques you can apply right away to make your products irresistible to customers, by\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eAdding new, must-have features through dramatic upgrades\u003c\/li\u003e  \u003cli\u003eProviding extra services to add value\u003c\/li\u003e  \u003cli\u003eBuilding upon a strong reputation and impressive brand heritage\u003c\/li\u003e  \u003cli\u003eReevaluating every product to make your company lean and mean as possible\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eCohen explains how to use these techniques to create a can’t-lose business strategy-—helping you turn adversity into opportunity and ultimately generating dramatic profits and growth.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47119159754992,"sku":"9780071713566","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071713566_p0.jpg?v=1763635597","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071713566","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}