{"product_id":"9780071713580","title":"The Complete Book of Perfect Phrases for High-Performing Sales Professionals","description":"\u003cp\u003e\u003cb\u003eThe Right Phrase for Every Sales Situation\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eA powerful command of words is the number one requirement for succeeding in the field of sales. Whether you’re cold-calling a prospect, presenting to a group of decision makers, or dealing with price objection, the make-or-break point of every transaction lies in saying the right thing to the right person at the right time.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eThe Complete Book of Perfect Phrases for High-Performing Sales Professionals\u003c\/i\u003e is the ultimate field guide for speaking and writing your way to sales success. You’ll find perfect phrases for:\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eLead Generation\u003c\/b\u003e\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eTurn cold calls into profitable relationships\u003c\/li\u003e  \u003cli\u003eExpand your customer base\u003c\/li\u003e  \u003cli\u003eWrite engaging letters and e-mails\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eSales Calls\u003c\/b\u003e\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eGet access to decision makers\u003c\/li\u003e  \u003cli\u003ePresent your product in compelling language\u003c\/li\u003e  \u003cli\u003eResist objections and stalling tactics\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003eCustomer Service\u003c\/b\u003e\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eDevelop a rapport with every client\u003c\/li\u003e  \u003cli\u003eHandle the most difficult of customers\u003c\/li\u003e  \u003cli\u003eClose every conversation on a positive note\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47119200354544,"sku":"9780071713580","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071713580_p0.jpg?v=1763635483","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071713580","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}