{"product_id":"9780071713658","title":"Microfinance for Bankers and Investors: Understanding the Opportunities and Challenges of the Market at the Bottom of the Pyramid","description":"\u003ci\u003e\u003c\/i\u003e\u003cp\u003eWhat promise did Sequoia Capital recognize in SKS microfinance (India) that it had also seen in Apple, Oracle, and Google?\u003c\/p\u003e  \u003cp\u003eWhy would Vodafone help distribute money via cell phones for millions of Kenyans?\u003c\/p\u003e  \u003cp\u003eHow did a Mexican retailer create a financial-services empire, Banco Azteca, that would serve eight million borrowers in five years?\u003c\/p\u003e   \u003cp\u003eFrom its origins as a nonprofit poverty alleviation strategy, microfinance has become a viable business model for providing financial services to the poor in ways that allow for both social responsibility and profit, even in the midst of economic turmoil.\u003c\/p\u003e  \u003cp\u003eLongtime microfinance expert Elisabeth Rhyne and her team guide readers through the landscape of financial-inclusion opportunities, providing lessons from companies around the world that are leading the way in earning profits while addressing global poverty.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eMicrofinance for Bankers and Investors\u003c\/i\u003e reveals:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eChanges in the market allowing for increased private investment in microfinance\u003c\/li\u003e  \u003cli\u003eNew technologies and delivery channels that reduce costs for small transactions\u003c\/li\u003e  \u003cli\u003eProven ways to overcome the unique challenges of serving customers at the bottom of the pyramid\u003c\/li\u003e  \u003cli\u003eInnovative products for grassroots finance, such as mobile phone banking and microinsurance\u003c\/li\u003e  \u003cli\u003eThe extraordinary social value and business sustainability of microfinance\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003ci\u003eMicrofinance for Bankers and Investors\u003c\/i\u003e breaks new ground by showing how microfinance attracts top organizations to engage in double and triple bottom-line business activities. With deep insight and clear vision, it examines the unique opportunities and challenges of providing financial services for low-income people.\u003c\/p\u003e  \u003cp\u003eInclusive finance gives companies the prospect of aligning social values with long-term business strategies. \u003ci\u003eMicrofinance for Bankers and Investors\u003c\/i\u003e offers the facts and insights you need to enter this fast-growing market with confidence.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47119200518384,"sku":"9780071713658","price":45.9,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071713658_p0.jpg?v=1763635653","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071713658","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}