{"product_id":"9780071735940","title":"The Secret To Ge's Success","description":"\u003cp\u003e\u003cb\u003eLearn why GE has always had the best inventors, the best strategic planners, and the best results\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWilliam Rothschild, who witnessed GE’s revolution firsthand, explains the five keys that made GE a global phenomenon—and gives managers a complete toolkit for duplicating its remarkable success. He explains the GE Code—the hallmark of all GE leadership teams—and provides a far-ranging prescriptive plan for strategizing the GE way.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":49898145644784,"sku":"9780071735940","price":35.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071735940","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}