{"product_id":"9780071737753","title":"Pocketbook Power","description":"\u003cp\u003eWhile women make up 52.1 percent of the U.S. population, they control two-thirds of the nation's disposable income. In \u003ci\u003ePocketbook Power \u003c\/i\u003enoted marketing expert and bestselling author Bernice Kanner describes how female spending power has radically transformed the face of advertising and marketing over the past several decades. Combining compelling demographic and statistical information with eye-opening and entertaining \"tales from the trenches,\" she explores how the ad world has responded to a female-dominated marketplace. Industry sector by industry sector, Kanner describes successful approaches that have been used to reach women consumers of apparel, financial services, health care, technology, and more.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cul\u003e \u003cli\u003eAn entertaining and informative look at how today's women-dominated marketplace is shaking up the status quo on Madison Avenue \u003c\/li\u003e\n\u003cli\u003eAnatomizes some of the most successful (and unsuccessful) women-oriented campaigns of all times \u003c\/li\u003e\n\u003c\/ul\u003e","brand":"McGraw-Hill Companies, The","offers":[{"title":"Default Title","offer_id":50016658260208,"sku":"9780071737753","price":30.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071737753_p0.jpg?v=1784231573","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071737753","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}