{"product_id":"9780071741668","title":"What Investors Really Want: Know What Drives Investor Behavior and Make Smarter Financial Decisions","description":"\u003cp\u003e\u003cb\u003eA pioneer in the field of behavioral finance presents an investment guide based on what \u003ci\u003ereally\u003c\/i\u003e drives investors\u003c\/b\u003e\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003ePerfectly timed to give readers a real edge for investing in post-crash markets\u003c\/li\u003e  \u003cli\u003eAuthor is a leading authority on the theory and application of behavioral finance and a fixture in \u003ci\u003eThe Wall Street Journal\u003c\/i\u003e and other leading media outlets\u003c\/li\u003e  \u003cli\u003ePoised to become the definitive text on how investors and managers make financial decisions—and how these decisions are reflected in financial markets\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47070970347760,"sku":"9780071741668","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071741668_p0.jpg?v=1763635727","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071741668","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}