{"product_id":"9780071742283","title":"Competitive Selling: Out-Plan, Out-Think, and Out-Sell to Win Every Time","description":"\u003cp\u003e\u003ci\u003e\u003cb\u003eBecome a Dominant Predator in today’s dog-eat-dog sales environment\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003eThere’s a hard fact that we all have to face: Buyers have evolved. They’ve become shopaholics. They almost never consider a single vendor when making a buying decision. Instead, they call you— and your competitors—and choose from multiple options. They know that pitting you against your competition always works to their benefit.\u003c\/p\u003e  \u003cp\u003eIn today’s sales environment, only the strongest and smartest live to sell another day. Master sales strategist Landy Chase calls these top performers dominant predators— salespeople who consistently win business, at higher prices, by crushing the competition at every turn. He knows exactly how they do it because he’s the one who teaches them how to do it. \u003ci\u003eNow, it’s your turn.\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003eIn \u003ci\u003eCompetitive Selling\u003c\/i\u003e, Chase reveals the master strategy of the dominant predator, offering a proven, step-by-step process for entering the fray as a prepared and confident warrior. You’ll learn how to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eIdentify your competition before meeting with the buyer\u003c\/li\u003e  \u003cli\u003eOpen competitive selling opportunities\u003c\/li\u003e  \u003cli\u003eOut-flank your competitors using the Client Needs Analysis\u003c\/li\u003e  \u003cli\u003eEliminate competitors without badmouthing them\u003c\/li\u003e  \u003cli\u003eStand out to the decision makers\u003c\/li\u003e  \u003cli\u003eWin sales even as the higher-priced option\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eIt’s a jungle out there. The goal in today’s winner-take-all world of selling is to make every selling opportunity an unfair fight—in your favor. You have to adapt to your surroundings and take control of your environment. Be assured, your competitors are out there trying to do the same thing. \u003ci\u003eCompetitive Selling\u003c\/i\u003e provides the techniques and skills for seizing the advantage before they even see you coming.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47071104336112,"sku":"9780071742283","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071742283_p0.jpg?v=1763635711","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071742283","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}