{"product_id":"9780071742337","title":"Writing Winning Business Proposals, Third Edition","description":"\u003cp\u003e\u003cb\u003eWinning proposals that turn prospects into clients\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eBased on the proposal-writing system used at A.T. Kearney and KPMG Peat Marwick, \u003ci\u003eWriting Winning Business Proposals\u003c\/i\u003e features proven strategies, along with worksheets and other tools that clearly show clients what they want and will easily seal the deal.\u003c\/p\u003e  \u003cp\u003eThoroughly updated, the third edition offers general guidelines that apply to all business proposals making this the must-have proposal-writing book to have on hand.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eWriting Winning Business Proposals\u003c\/i\u003e features:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eWinning formula from top consultants proven to work for any proposal\u003c\/li\u003e  \u003cli\u003eComplete step-by-step process, walking you through all the difficulties\u003c\/li\u003e  \u003cli\u003eUp-to-date, user-friendly redesign with new worksheets and charts\u003c\/li\u003e  \u003cli\u003eUpdates on fees and collaboration\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eIf you're seeking approval for projects, or want a client to buy, invest or do something, \u003ci\u003eWriting Winning Business Proposals\u003c\/i\u003e is the reference you need to get you to get them to do what you want.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47071104368880,"sku":"9780071742337","price":29.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071742337_p0.jpg?v=1763636774","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071742337","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}