{"product_id":"9780071743501","title":"Risk and the Smart Investor","description":"\u003cp\u003e\u003cb\u003eMaster the most important investing skill of all—DECISION MAKING\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e“De-risking your investments requires knowing that there is much you don’t know.”\u003c\/i\u003e\u003cbr\u003e –David X Martin\u003c\/p\u003e  \u003cp\u003eRisk exists because of one simple fact: Decisions are always based on incomplete information. Therefore, to meet your investment goals over the long term, you must learn to manage the risks associated with a decision-making process that is by nature flawed. \u003ci\u003eRisk and the Smart Investor\u003c\/i\u003e provides a framework for making such decisions.\u003c\/p\u003e  \u003cp\u003eAvoiding unrealistic promises of completely risk-free investing, world-renowned risk management expert David X Martin familiarizes you with the principles of risk management. Based on Martin’s experience in managing risk at several of the world’s largest financial institutions, this principlebased approach presents a unique perspective that helps you manage the risk in every investment you make.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eRisk and the Smart Investor\u003c\/i\u003e provides not only a framework for managing risk in today’s markets, it also prepares you to handle the next financial crisis—which is coming, sooner or later—by separating risk management into four separate processes:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003e\n\u003cb\u003eAssessment\u003c\/b\u003e—know where you are, but accept the fact that you cannot know everything\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eThe Rules of the Game\u003c\/b\u003e—determine your appetite for risk, diversify accordingly, demand transparency, and institute checks and balances\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eDecision Making\u003c\/b\u003e—consider all alternatives, fit your plans into specific time frames, and always have an exit strategy\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eReevaluation\u003c\/b\u003e—continually monitor the outcomes of your decisions and learn from your mistakes\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eRisk and the Smart Investor\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“Interesting and instructive. A good book for those who want to learn about risk and build this knowledge into their financial decisions.”\u003cbr\u003e \u003cb\u003e—John Reed, former CEO, Citigroup\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“David Martin has produced a popular yet serious post-financial crisis reflection on the fundamentals of risk management as a living process. Rich in experience and wisdom, \u003ci\u003eRisk and the Smart Investor\u003c\/i\u003e is both a useful handbook brimming with insights, and a moral tale for our times. Simply a must-read for every serious investor, risk manager, and just about everyone else.”\u003cbr\u003e \u003cb\u003e—Michael Power, professor, London School of Economics and Political Science\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“David Martin knows risk and the active investor and his book proves it.”\u003cbr\u003e \u003cb\u003e—Jerry Lieberman\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“This book is like having your own mentor to guide you through risk management decisions.”\u003cbr\u003e \u003cb\u003e—William Rhodes, Chairman, Citigroup and Citibank\u003c\/b\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47108045668592,"sku":"9780071743501","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071743501_p0.jpg?v=1763635678","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071743501","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}