{"product_id":"9780071744096","title":"501 Killer Marketing Tactics to Increase Sales, Maximize Profits, and Stomp Your Competition: Revised and Expanded Second Edition","description":"Bigger, Badder, Better!\u003cbr\u003e ATTACK OF THE KILLER MARKETING TACTICS!  \u003cp\u003eA few years back, marketing super-guru Tom Feltenstein in \u003ci\u003e rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers\/competitors, and a whole new media landscape have changed all the rules. In response, Feltenstein has upped his game, and in \u003ci\u003e, he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy. \u003c\/i\u003e\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003eBased on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003ePlanning the Battle--and Choosing the Right Tactics\u003c\/li\u003e  \u003cli\u003eeMarketing, Digital Media\/Social Networking\u003c\/li\u003e  \u003cli\u003eGrand Opening\/Reopening and Holidays\u003c\/li\u003e  \u003cli\u003eFour Walls Marketing\u003c\/li\u003e  \u003cli\u003eDirect Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates\u003c\/li\u003e  \u003cli\u003eMarketing Measurement\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eNo matter what your budget is, you can still wage cutting-edge marketing and promotional campaigns that get the word out about your business, cement the loyalty of your existing customers--and win more new customers than you can handle.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47107902603504,"sku":"9780071744096","price":14.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071744096_p0.jpg?v=1763635701","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071744096","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}