{"product_id":"9780071748742","title":"The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success","description":"A \"THINK DIFFERENT\" APPROACH TO INNOVATION-- Based on the Seven Guiding Principles of Apple CEO Steve Jobs  \u003cp\u003eIn his acclaimed bestseller \u003ci\u003eThe Presentation Secrets of Steve Jobs\u003c\/i\u003e author Carmine Gallo laid out a simple step-by-step program of powerful tools and proven techniques inspired by Steve Jobs's legendary presentations. Now, he shares the Apple CEO's most famous, most original, and most effective strategies for sparking true creativity--and real innovation--in any workplace.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eTHE INNOVATION SECRETS OF STEVE JOBS\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eLearn how to RETHINK your business, REINVENT your products, and REVITALIZE your vision of success--the Steve Jobs way.\u003c\/p\u003e  \u003cp\u003eWhen it comes to innovation, Apple CEO Steve Jobs is legendary. His company slogan \"Think Different\" is more than a marketing tool. It's a way of life--a powerful, positive, game-changing approach to innovation that anyone can apply to any field of endeavor.\u003c\/p\u003e  \u003cp\u003eThese are the Seven Principles of Innovation, inspired by the master himself:\u003c\/p\u003e  \u003col\u003e \u003cli\u003eDo What You Love.\u003cbr\u003e Think differently about your career.\u003c\/li\u003e  \u003cli\u003ePut a Dent in the Universe.\u003cbr\u003e Think differently about your vision.\u003c\/li\u003e  \u003cli\u003eKick Start Your Brain.\u003cbr\u003e Think differently about how you think.\u003c\/li\u003e  \u003cli\u003eSell Dreams, Not Products.\u003cbr\u003e Think differently about your customers.\u003c\/li\u003e  \u003cli\u003eSay No to 1,000 Things.\u003cbr\u003e Think differently about design.\u003c\/li\u003e  \u003cli\u003eCreate Insanely Great Experiences.\u003cbr\u003e Think differently about your brand experience.\u003c\/li\u003e  \u003cli\u003eMaster the Message.\u003cbr\u003e Think differently about your story.\u003c\/li\u003e  \u003c\/ol\u003e  \u003cp\u003eBy following Steve Jobs's visionary example, you'll discover exciting new ways to unlock your creative potential and to foster an environment that encourages innovation and allows it to flourish. You'll learn how to match—and beat—the most powerful competitors, develop the most revolutionary products, attract the most loyal customers, and thrive in the most challenging times. Bestselling business journalist Carmine Gallo has interviewed hundreds of successful professionals--from CEOs, managers, and entrepreneurs to teachers, consultants, and stay-at-home moms—to get to the core of Steve Jobs's innovative philosophies. These are the simple, meaningful, and attainable principles that drive us all to \"Think Different.\" These are \u003ci\u003eThe Innovation Secrets of Steve Jobs\u003c\/i\u003e.\u003c\/p\u003e  \u003cp\u003eAn enhanced ebook is now available with 10 demonstration videos of Jobs' sure-fire innovation secrets. Select the \u003ci\u003eKindle Edition with Audio\/Video\u003c\/i\u003e from the available formats.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47148442124528,"sku":"9780071748742","price":21.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071748742_p0.jpg?v=1763636328","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071748742","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}