{"product_id":"9780071752350","title":"WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace: Reinventing Your Company in a Customer-Driven Marketplace","description":"Learn how today's hottest, most successful businesses are tapping into social media and other customer-driven tools and technologies to build, expand, or revive their brands  \u003cp\u003eLaunched from branding guru Don Tapscott's landmark $10 million research project on the intersection of technology and business models, \u003ci\u003eWikiBrands\u003c\/i\u003e explain what your business needs to do NOW to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, and customer rating systems to engage customers and enlist them in brand building and value-enhancement.\u003c\/p\u003e  \u003cp\u003eFeaturing fascinating case studies of how Microsoft, P\u0026amp;G, Nike, Starbucks, Ford, Best Buy, Zappos, and others, launched, built, expanded, or rebuilt their brands through Wiki-style collaboration with customers, this book is part wake-up call, part action plan-and the \u003ci\u003etotal\u003c\/i\u003e blueprint for how you can drive innovation and growth through technology-based immersive customer interaction.\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eForeword by Don Tapscott, author of \u003ci\u003eWikinomics, Digital Capital\u003c\/i\u003e, and \u003ci\u003eGrown Up Digital \u003c\/i\u003e\n\u003c\/li\u003e  \u003cli\u003eSupported by an online tookit including a Wikibrand Hall of Fame, videoblog, and Wikibrand guidebook.\u003c\/li\u003e  \u003cli\u003eShows how companies like Frito-Lay and Dell use Wiki marketing and social media in ways unimaginable just a few years ago to engage and connect with consumers and drive millions of dollars in sales\u003c\/li\u003e  \u003c\/ul\u003e  \u003cb\u003eInside \u003ci\u003eWikiBrands:\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e The Six Benefits of Wiki Brand Advocacy • Measurement and Metrics • Community Management • The B-to-B Wiki Brand • The Personal Wiki Brand • 25 Things to Know in 25 Minutes","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47105670578416,"sku":"9780071752350","price":38.7,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071752350_p0.jpg?v=1763635603","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071752350","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}