{"product_id":"9780071761284","title":"One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work","description":"\u003cp\u003e\u003cb\u003eTurn your great idea into millions—without lifting a finger!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eYes, a good idea \u003ci\u003eis\u003c\/i\u003e enough to build a fortune! Too many people think production, marketing, and distribution are essential to the entrepreneurial process. As \u003ci\u003eOne Simple Idea\u003c\/i\u003e shows, you can hand these tasks off to others—and make big money in doing so.\u003c\/p\u003e  \u003cp\u003eStephen Key, a highly successful entrepreneur whose creations have generated billions of revenue, offers the simple, effortless secret to success: \u003ci\u003e\u003cb\u003elicense your simple idea and let others do the work.\u003c\/b\u003e\u003c\/i\u003e Breaking down the process of generating and licensing a product idea to a large company, he explains why you don’t need to reinvent the wheel: Simple improvements to existing products can be very successful endeavors—and the most lucrative.\u003c\/p\u003e  \u003cp\u003eThe old method of bringing products to market through prototyping and patents doesn’t work anymore. It’s cheaper and more profitable to do it Key’s way. \u003ci\u003eOne Simple Idea\u003c\/i\u003e gives you everything you need to tap into the marketing and sales power of partners and licensors for maximum profit.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47119159853296,"sku":"9780071761284","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071761284_p0.jpg?v=1763635923","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071761284","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}