{"product_id":"9780071761536","title":"Manager's Guide to Social Media","description":"JUMP START PRODUCTIVITY, PROFITABLILITY, AND BUSINESS GROWTH WITH SOCIAL MEDIA!  \u003cp\u003eFacebook, Twitter, and YouTube have changed everything. Some managers fear their employees will waste entire days using online social media. Smart managers, though, understand that social media is a powerful tool for engaging customers and growing their business.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eManager’s Guide to Social Media\u003c\/i\u003e is a primer on the biggest thing in business since the Internet itself, helping you successfully implement social media technologies in the workplace. Learn how to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eManage your company’s online reputation\u003c\/li\u003e  \u003cli\u003eSet internal policies on the proper use of social media\u003c\/li\u003e  \u003cli\u003eBuild \"rivers\" of information to outsmart the competition\u003c\/li\u003e  \u003cli\u003eImplement social tools internally to support virtual teams\u003c\/li\u003e  \u003cli\u003eForecast the next trends in social media\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eBriefcase Books, written specifically for today's busy manager, feature eye-catching icons, checklists, and sidebars to guide managers step-by-step through everyday workplace situations. Look for these innovative design features to help you navigate through each page:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003e\n\u003cb\u003eKey Terms:\u003c\/b\u003e Clear definitions of concepts and jargon\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eSmart Managing:\u003c\/b\u003e Tactics and strategies for managing social media in the workplace\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eTricks of the Trade:\u003c\/b\u003e Insider tips for getting the most out of social media\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eMistake Proofing:\u003c\/b\u003e Common pitfalls and how to avoid them\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eCaution:\u003c\/b\u003e Warning signs to keep an eye out for\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eFor Example:\u003c\/b\u003e Stories and insights from the front lines of social media management\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eTools:\u003c\/b\u003e Specific procedures, tactics, and hands-on techniques\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47119159886064,"sku":"9780071761536","price":16.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071761536_p0.jpg?v=1763635824","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071761536","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}