{"product_id":"9780071762564","title":"The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business","description":"\u003cp\u003e\u003cb\u003e6 strategic principles for reinventing your products, your services—and your company's future\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eThe digital age has completely transformed business—and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced—which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eThe Old Rules of Marketing Are Dead\u003c\/i\u003e offers the new rules for reinventing your brand, including:\u003c\/p\u003e  \u003cul\u003e\n\u003cli\u003eDefining the product's essence\u003c\/li\u003e  \u003cli\u003eCreating metrics to ensure accountability\u003c\/li\u003e  \u003cli\u003eDeveloping a core message\u003c\/li\u003e  \u003cli\u003eDisseminating the brand\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eMarketing needs to lead, not follow. \u003ci\u003eThe Old Rules of Marketing are Dead\u003c\/i\u003e shows how to reinvent marketing and position it as a strategic business partner for any organization.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eTable of Contents\u003c\/b\u003e\u003c\/p\u003e  \u003cb\u003eRule 1:\u003c\/b\u003e The Core is Everything; \u003cb\u003eRule 2:\u003c\/b\u003e You Have Nothing Without the Foundation; \u003cb\u003eRule 3:\u003c\/b\u003e There are Many Choices But Only One Customer; \u003cb\u003eRule 4:\u003c\/b\u003e Do the Right Things for the Right Reasons; \u003cb\u003eRule 5:\u003c\/b\u003e Infrastructure is More Than Just Pipes; \u003cb\u003eRule 6:\u003c\/b\u003e Lead and Others Will Follow","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47076952899824,"sku":"9780071762564","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071762564_p0.jpg?v=1763635939","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071762564","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}