{"product_id":"9780071762571","title":"The Inside Advantage (PB): The Strategy that Unlocks the Hidden Growth in Your Business","description":"\u003cp\u003e\u003cb\u003eBe the Driving Force Behind Your Company's Growth\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eRobert H. Bloom has discovered that every enterprise has at least one strategic asset-one existing strength-that can form the foundation for future growth. He calls this an Inside Advantage. This strength usually lies unrecognized in an activity the business is currently performing or in a concept or an idea that the business already owns. Finding this hidden potential and becoming well known for it will grow the business.\u003c\/p\u003e  \u003cp\u003eThis strategy reflects Bloom's 45 years of experience in growing businesses and brands of every size and type, including famous companies such as Southwest Airlines, T-Mobile, T.G.I. Friday's, Zales, Nestlé, and L'Oréal, as well as not-so-famous B2B firms, not-for-profit organizations, and start-ups.\u003c\/p\u003e  \u003cp\u003eNow, through his Growth Discovery Process, he is making his strategy available to all people who know their craft but don't know how to craft a growth strategy.\u003c\/p\u003e  \u003cp\u003eBloom's process is a plain-language path of discovery with only four steps. Whether you are a business leader, a manager, or an entrepreneur, this Growth Discovery Process will enable you to gain a profound insight into the core values of your enterprise. It will guide you to a clear understanding of who your customers are and what your special offerings to those customers should be. Finally, the process will stimulate a host of ideas-what Bloom calls Imaginative Acts-for highlighting your Inside Advantage and making it well known to current and prospective customers.\u003c\/p\u003e  \u003cp\u003eDoing what you're good at and doing it better than anyone else will create growth. \u003ci\u003eThe Inside Advantage\u003c\/i\u003e will help you capture that magic moment when customers will select your product or service over those of your competitors.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47076943134960,"sku":"9780071762571","price":32.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071762571_p0.jpg?v=1763635846","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071762571","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}