{"product_id":"9780071762670","title":"Fast Innovation: Achieving Superior Differentiation, Speed to Market, and Increased Profitability: Achieving Superior Differentiation, Speed to Market, and Increased Profitability","description":"\u003cp\u003e\u003cb\u003e “How can I create an innovation engine that will consistently deliver substantial organic growth?”\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eThis question is the number-one issue for most CEOs and senior executives today. Innovation is a critical driver of organic growth, yet based on the authors' research, only a small percent of companies effectively use innovation to sustain long-term, profitable growth. And the stakes couldn't be higher-failure to create successful new products, services, and business models causes stagnating or declining profits.\u003c\/p\u003e  \u003cp\u003eNow, for the first time, experts Michael George, James Works and Kimberly Watson-Hemphill explain the surprising and significant gap between the CEO's growth goals and actual performance. The authors, who are experts at connecting strategy to execution, give you a complete blueprint for exploiting the strategic and operational dimensions of innovation.\u003c\/p\u003e  \u003cp\u003eUsing fresh insights about the true drivers of fast time-to-market and the inadequate success rate of innovation, \u003ci\u003eFast Innovation\u003c\/i\u003e reveals:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eWhy current approaches to innovation fail\u003c\/li\u003e  \u003cli\u003eA new strategic and tactical plan that will help your company dramatically reduce time-to-market by 50 to 80 percent\u003c\/li\u003e  \u003cli\u003eThe secret for finding out what your customers really want (not just what they say they want)\u003c\/li\u003e  \u003cli\u003eTools and methods for turning customer insights into ideas that will generate significant ROI\u003c\/li\u003e  \u003cli\u003eThe key levers that senior leadership must engage to create innovation capability across the business\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eYou'll receive specific actionable solutions for driving disruptive and sustaining innovation at the strategic, portfolio and project level. You'll also learn how to improve how much time your innovation teams actually spend innovating, and discover the changes that must be launched at the corporate level in order to enable the whole business to embrace and get results from this approach.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47077200396528,"sku":"9780071762670","price":34.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071762670_p0.jpg?v=1763635696","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071762670","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}