{"product_id":"9780071762908","title":"Discover Your CEO Brand: Secrets to Embracing and Maximizing Your Unique Value as a Leader","description":"\u003cp\u003e\u003cb\u003eRide your personal brand to the highest level in your field!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e”A combination of inspiration and utility. . . . A must-read for leaders, entrepreneurs, or anyone who wants to harness the power of their own personal brand.”\u003cbr\u003e \u003cb\u003e—DONNY DEUTSCH, television host and Chairman, Deutsch Inc.\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“\u003ci\u003eDiscover Your CEO Brand\u003c\/i\u003e is an exploration into the art and science, heart and soul, and woof and warp of leadership. The examples are compelling, the reasoning impeccable, and the motivation irresistible.”\u003cbr\u003e \u003cb\u003e—ALAN WEISS, Ph.D., author of \u003ci\u003eMillion Dollar Consulting\u003c\/i\u003e and \u003ci\u003eThe Consulting Bible\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“I believe strongly that you cannot become a leader in an organization that operates in contrast to your personal values. With the advice provided in Suzanne’s book, I am confident readers will find the match that works best for them.”\u003cbr\u003e \u003cb\u003e—JONATHAN RECKFORD, CEO, Habitat for Humanity International\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“Whether you are already a famous CEO with a well-established brand or just starting to craft that brand and its impact, this book is an excellent resource and guide. Suzanne Bates motivates all CEOs to develop their personal brand and clearly shows how to do it.”\u003cbr\u003e \u003cb\u003e—MARSHA FIRESTONE, Ph.D., founder and President, Women Presidents’ Organization\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“\u003ci\u003eDiscover Your CEO Brand\u003c\/i\u003e is a terrific read that sets out a powerful and compelling roadmap for becoming an effective leader. Filled with engaging examples, it is the quintessential guide to building your personal brand.”\u003cbr\u003e \u003cb\u003e—ANDREW SOBEL, author of \u003ci\u003eAll for One and Clients for Life\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eAbout the Book\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\u003cb\u003eSteve Jobs did it at Apple. Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company.\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003eWhat did these business leaders do exactly? They brought very real, positive change to their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates explains how you can exert the same kind of influence at your company.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eDiscover Your CEO Brand\u003c\/i\u003e provides the insight, knowledge, and tools you need to discover your own personal CEO style and then develop it into a powerful presence that extends beyond your typical spheres of influence. Bates walks you through the process step by step, teaching you ways to increase your visibility and influence by combining traditional self-branding vehicles like PR and face-to-face networking with new social-media platforms, including Facebook, Twitter, and blogs.\u003c\/p\u003e  \u003cp\u003eNo two sets of values, principles, vision, and skills—the foundation of every successful CEO brand—are alike. Whether you’re a CEO, team leader, or entrepreneur, you need to discover who you are as a leader, what you believe, and how that defines you. It’s not as apparent as you may think. Applying her years of expertise, Bates takes you deep below the surface to find the powerful leadership brand inside you, so you can:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eConnect with key audiences\u003c\/li\u003e  \u003cli\u003eElevate your leader profile\u003c\/li\u003e  \u003cli\u003eAttract and retain the best talent\u003c\/li\u003e  \u003cli\u003eCreate business opportunities\u003c\/li\u003e  \u003cli\u003eShape a high-performance culture\u003c\/li\u003e  \u003cli\u003eDrive long-term value within your company\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eIt’s not about crafting a leadership style out of thin air in order to influence people and “get ahead.” It’s about discovering your own personal leadership style. It’s about connecting with others authentically. It’s about instituting change that benefits the company and the people in it.\u003c\/p\u003e  \u003cp\u003eYou’re about to head down a road to dramatically improving your organization, your career, and your life. Take your first steps with Suzanne Bates and the proven methods she outlines in \u003ci\u003eDiscover Your CEO Brand.\u003c\/i\u003e\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47076952998128,"sku":"9780071762908","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071762908_p0.jpg?v=1763635872","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071762908","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}