{"product_id":"9780071763455","title":"From Idea to Success: The Dartmouth Entrepreneurial Network Guide for Start-Ups","description":"\u003cp\u003e\u003cb\u003eTurn Your Great Idea into a Thriving Business!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“A guide that sets first-time entrepreneurs’ feet in the right direction.”\u003cbr\u003e \u003cb\u003eGeoffrey Moore, author, \u003ci\u003eCrossing the Chasm\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“There are many books on entrepreneurship, but this is one of the few that will convert individuals to entrepreneurs.”\u003cbr\u003e \u003cb\u003eDesh Deshpande, founder, Deshpande Center for Technological Innovation, MIT; chairman, A123 Systems; cochair, National Council for Innovation and Entrepreneurship\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eAbout the Book:\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e\u003ci\u003eAre you among the many Americans who dream of starting a business but think you don’t know how? Help has arrived . . .\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eFor generations, Dartmouth College and the Tuck School of Business have influenced and driven global entrepreneurship. Dartmouth firsts include the world petroleum industry, technological breakthroughs like artificial intelligence and BASIC computer language, as well as popular products, such as the Nerf football and the game Crainium.\u003c\/p\u003e  \u003cp\u003eToday a key resource for the Dartmouth Community is the Dartmouth Entrepreneurial Network (DEN), which helps anyone from undergraduates to faculty to alumni get their ideas off the ground and into the marketplace.\u003c\/p\u003e  \u003cp\u003eIn \u003ci\u003eFrom Idea to Success\u003c\/i\u003e, entrepreneur, professor, and DEN founder Gregg Fairbrothers takes you step by proven step through the DEN approach, showing you how to apply the same principles to make your vision a reality. If you have an idea—\u003ci\u003eany\u003c\/i\u003e idea—from major technology innovations, to consumer products or services, to social enterprises, \u003ci\u003eFrom Idea to Success\u003c\/i\u003e shows you how to bring it to fruition.\u003c\/p\u003e  \u003cp\u003eThis A to Z guide based on the startup experiences of literally hundreds of entrepreneurs makes the process simple as possible by breaking it down into three distinct parts:\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eStep 1: Focusing and Refining Your Idea\u003c\/b\u003e\u003cbr\u003e Define your goals, pinpoint your market, protect your idea, manage the risks in your undertaking\u003cbr\u003e \u003cb\u003eStep 2: Business Planning Best Practices\u003c\/b\u003e Create a business plan, build your team, learn about the competition, raise finances, get the important legal issues right the first time\u003cbr\u003e \u003cb\u003eStep 3: Managing Your Company\u003c\/b\u003e Build your negotiating, selling, and decision-making skills; manage your finances; correct your course; manage the transition to a healthy, growing business\u003c\/p\u003e  \u003cp\u003eBuilding a vibrant company based on your own creativity and hard work is one of the most fulfilling human enterprises there is. With this book and your own experience you can think and act like a successful entrepreneur from the very start.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47076887527664,"sku":"9780071763455","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071763455_p0.jpg?v=1763636492","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071763455","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}