{"product_id":"9780071767521","title":"Capturing New Markets: How Smart Companies Create Opportunities Others Don't","description":"\u003cp\u003e\u003cb\u003eCreate and dominate new markets to escape commoditization and spur business growth!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eNew markets are your best shot at growth, but to win them you’ll need the right toolkit. Drawing on dozens of industry interviews, in-the-trenches personal experience, and extensive research, this book lays out how companies can find, enter, and win in new markets--and organize themselves to tackle the mission successfully.\u003c\/p\u003e  \u003cp\u003eCombining a fast-moving narrative with practical insight, \u003ci\u003eCapturing New Markets\u003c\/i\u003e upends traditional approaches with the kind of counterintuitive strategies that are necessary to meet the unique challenge of new markets. You’ll learn how to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eLeverage new markets to turbo charge your company’s growth engine\u003c\/li\u003e  \u003cli\u003eSpot opportunities to create new markets\u003c\/li\u003e  \u003cli\u003eAssess the growth prospects and viability of markets that don't yet exist\u003c\/li\u003e  \u003cli\u003eTarget a new market’s first customers\u003c\/li\u003e  \u003cli\u003eChoose between two major alternatives to sales channels\u003c\/li\u003e  \u003cli\u003eTime market entry to be either a first mover or a fast follower\u003c\/li\u003e  \u003cli\u003eTackle emerging markets profitably\u003c\/li\u003e  \u003cli\u003eEnable large companies to approach new markets nimbly\u003c\/li\u003e  \u003cli\u003eCatalyze the growth of new markets through public policy\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eThrough more than 150 examples, ranging from Roman Egypt to current headlines, \u003ci\u003eCapturing New Markets\u003c\/i\u003e shows how to beat the odds and grow in any economy.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47070895079664,"sku":"9780071767521","price":29.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071767521_p0.jpg?v=1763635888","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071767521","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}