{"product_id":"9780071770057","title":"Managing Product Management: Empowering Your Organization to Produce Competitive Products and Brands","description":"\u003cp\u003e\u003cb\u003eBuild better products by expanding the role of Product Management\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eManaging Product Management\u003c\/i\u003e argues that product management should be reinstituted as a key source of innovative ideas that solve broad market problems. It illustrates how to organize the product management function of a company to create, build, and produce innovative and game-changing products and services.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eSteven Haines\u003c\/b\u003e is the founder and president of Sequent Learning Networks, a training and advisory services firm with an international client base. He held leadership roles for AT\u0026amp;T and Oracle and was adjunct professor at Rutgers University's business school.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47153754931440,"sku":"9780071770057","price":37.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071770057_p0.jpg?v=1763636993","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071770057","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}