{"product_id":"9780071770989","title":"The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition","description":"\u003cp\u003e\u003cb\u003eThe definitive guide to PR and communications—updated with the newest social media and brand-reputation tools and techniques\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eThe most authoritative, comprehensive resource of its kind, \u003ci\u003eThe Handbook of Strategic Public Relations and Integrated Marketing Communications\u003c\/i\u003e, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises.\u003c\/p\u003e  \u003cp\u003eProviding best practices for 28 key industries, the handbook is conveniently organized into thematic sections:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003e\n\u003cb\u003eIntroduction to Public Relations and Integrated Communications—\u003c\/b\u003e research, history, law and ethics\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eStakeholder Leadership in Public Relations—\u003c\/b\u003ecrisis management, employees, investors, consumers, press, corporate philanthropy and digital communities\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eCurrent and Continuing Issues in Public Relations—\u003c\/b\u003ebusiness sustainability, environmental communications, and reputation and brand management\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eIndustries and Organizations: Business-to-Consumer and Business-to-Business—\u003c\/b\u003eautomotive, aviation, insurance, hospitality, healthcare, consulting, financial, food, law and energy\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eEach section highlights specific case studies and examples to illuminate exactly how to plan and execute different methods for optimum results. The book concludes with a section on the future of the industry—developing issues, trends and roles of public relations and integrated communications.\u003c\/p\u003e  \u003cp\u003eUse \u003ci\u003eThe Handbook of Strategic Public Relations and Integrated Marketing Communications\u003c\/i\u003e to position your company, your brand and yourself for success for many years to come.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47108046946544,"sku":"9780071770989","price":45.18,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071770989_p0.jpg?v=1763636145","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071770989","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}