{"product_id":"9780071770996","title":"Social Media for Social Good: A How-to Guide for Nonprofits","description":"\u003cp\u003e\u003cb\u003eMaximize every donation dollar using social-media marketing best practices\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eWith \u003ci\u003eSocial Media for Social Good\u003c\/i\u003e, you have everything you need to get your organization online at all levels: Web 1.0: Websites, e-newsletters, and “Donate Now” buttons; Web 2.0: Blogging and social networking sites; and Web 3.0: The Mobile Web, texting, and smartphone Apps.\u003c\/p\u003e  \u003cp\u003eLearn how to access free and inexpensive marketing tools, market via email, use Twitter and Facebook, raise money from new donors, understand the legalities involved in being online, establish privacy settings, and track ROI.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eHeather Mansfield\u003c\/b\u003e owns DIOSA Communications. She has served as Nonprofit Community Manager for Change.org, was named a Fundraising Star of the Year by \u003ci\u003eFundraising Success Magazine\u003c\/i\u003e, and serves on the board for the Latin America Working Group.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47108042424560,"sku":"9780071770996","price":31.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071770996_p0.jpg?v=1763635899","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071770996","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}