{"product_id":"9780071771009","title":"Clients, Clients, and More Clients: Create an Endless Stream of New Business with the Power of Psychology","description":"\u003cp\u003e\u003cb\u003eConvert relationships into revenue-generating business!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eWith \u003ci\u003eClients, Clients, and More Clients\u003c\/i\u003e, you’ll learn how to capture the attention of the right connections, build loyal relationships, and influence people to hire you.\u003c\/p\u003e  \u003cp\u003eLarina Kase combines the latest research from the field of psychology with her own background as a marketing psychologist to help you understand exactly how potential clients think—and use this information to close the deal. Discover how to understand the true needs of a client; access underlying emotions through the use of metaphor; alleviate clients' stress or fears; use color and design psychology to optimize your branding; make yourself memorable; use endorsements in the way that really works; package your products and services so people decide to purchase them.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47108047012080,"sku":"9780071771009","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071771009_p0.jpg?v=1763636148","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071771009","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}