{"product_id":"9780071773645","title":"Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program","description":"\u003cp\u003e\u003cb\u003eProviding the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eRetaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, \u003ci\u003eStrategic Database Marketing\u003c\/i\u003e now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eArthur M. Hughes\u003c\/b\u003e, founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47148258656496,"sku":"9780071773645","price":60.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071773645_p0.jpg?v=1763636553","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071773645","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}