{"product_id":"9780071775274","title":"The Zigzag Principle: The Goal Setting Strategy that will Revolutionize Your Business and Your Life","description":"\u003cp\u003e\u003cb\u003e“Zig zag” your way to success!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eThe Zig-Zag Principle\u003c\/i\u003e presents a proven method for achieving business goals by “zig-zagging”—making flexibility, bootstrapping, and the creation of multiple opportunities central to overall strategy. Because it’s better to be prepared for the inevitable bumps in the road than surprised by them.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eThe Zig-Zag Principle\u003c\/i\u003e walks you through the process of establishing an achievable objective—working into the process room for the extra resources, time, and emotional latitude it will truly take to achieve the goal.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eRich Christiansen\u003c\/b\u003e has started up and launched several technology-oriented companies, including Tornado Solutions, Know More Media, Cyclone Trading Company, and MortgageSaver101.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47148147310832,"sku":"9780071775274","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071775274_p0.jpg?v=1763636050","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071775274","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}