{"product_id":"9780071782906","title":"The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands","description":"\u003cp\u003e\u003cb\u003eBreakthrough strategies for emulating or competing with your newest and toughest threat: innovative companies in emerging-market nations\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eWestern organizations are quickly losing influence to emerging market multinationals, as evidenced by such developments as Tata Motors’s acquisitions of Land Rover and Jaguar; Lenovo’s purchase of IBM’s ThinkPad business; HTC’s stature as the fourth largest global smartphone manufacturer; Haier’s 5% global appliance market share; and LG, Samsung, and Hyundai rise in the automobile, appliance, and consumer electronics market.\u003c\/p\u003e  \u003cp\u003eTo help you compete, \u003ci\u003eThe New Emerging Market Multinationals\u003c\/i\u003e outlines the disruptive strategies deployed by emerging-market multinationals (EMNCs) and provides breakthrough strategies for following in their footsteps or beating them at their own game.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eAmitava Chattopadhyay\u003c\/b\u003e is the L'Oreal Chaired Professor of Marketing-Innovation and Creativity at INSEAD.\u003cbr\u003e \u003cb\u003eRajeev Batra\u003c\/b\u003e is the S.S. Kresge Professor of Marketing at the Ross School of Business at the University of Michigan.\u003cbr\u003e \u003cb\u003eAysegul Ozsomer\u003c\/b\u003e is associate professor of Marketing at Koç University, Istanbul, Turkey.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47071022481648,"sku":"9780071782906","price":37.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071782906_p0.jpg?v=1763636006","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071782906","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}