{"product_id":"9780071784801","title":"My Life in Advertising and Scientific Advertising","description":"\u003cp\u003eGain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47108048224496,"sku":"9780071784801","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071784801_p0.jpg?v=1763636006","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071784801","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}