{"product_id":"9780071785754","title":"The New Strategic Thinking","description":"\u003cp\u003e\u003cb\u003eBestselling author Michel Robert gives you his trademark pure and simple rules for developing solid business strategies\u003c\/b\u003e\u003c\/p\u003e  In this anticipated follow-up to his previous bestsellers, management expert Michel Robert unveils his practical and proven methodology for you to plan and implement effective corporate strategies. Featuring a detailed explanation of how Robert used his approach to turn around Caterpillar as well as case studies of leading companies that utilize Robert’s method, \u003ci\u003eThe New Strategic Thinking\u003c\/i\u003e shows you how to assemble a strategy team, identify your company’s driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide.","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47108046225648,"sku":"9780071785754","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071785754_p0.jpg?v=1763636151","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071785754","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}