{"product_id":"9780071793742","title":"Perfect Phrases for Fundraising","description":"THE RIGHT PHRASE FOR EVERY SITUATION . . . EVERY TIME  \u003cp\u003ePrecise language in a fundraising campaign is an absolute must. The words you choose can make the difference between having your appeal read . . . or tossed. \u003ci\u003ePerfect Phrases for Fundraising\u003c\/i\u003e provides everything you need to craft a message that recipients will read and respond to. This quick-access guide is packed with time-saving tips, message-crafting strategies, and ready-to-use phrases sure to get results in any campaign. Master the right language for:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eTelephone soliciting\u003c\/li\u003e  \u003cli\u003eYouTube, Facebook, and Twitter\u003c\/li\u003e  \u003cli\u003eOne-on-one meetings\u003c\/li\u003e  \u003cli\u003eBoard of director appeals\u003c\/li\u003e  \u003cli\u003eOrganization website campaigns\u003c\/li\u003e  \u003c\/ul\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47119488123120,"sku":"9780071793742","price":14.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071793742_p0.jpg?v=1763636610","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071793742","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}