{"product_id":"9780071794978","title":"Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence","description":"Competing on the social web isn't enough. You have to STAND OUT!  \u003cp\u003e\u003ci\u003eStand Out Social Marketing\u003c\/i\u003e explains how today's best-known brands draw attention that pays in the crowded space of social media--and how you can do the same for your brand!\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"\u003cb\u003eStand Out Social Marketing\u003c\/b\u003e outlines the tools and tactics to develop more meaningful and effective social media strategies.\"\u003c\/i\u003e -- Brian Solis, bestselling author of \u003cb\u003eThe End of Business as Usual\u003c\/b\u003e and \u003cb\u003eEngage!\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"A stand-out must-read.\"\u003c\/i\u003e -- Dave Kerpen, CEO, Likeable Media, and author of the New York Times bestselling \u003cb\u003eLikeable Social Media\u003c\/b\u003e and \u003cb\u003eLikeable Business\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"Take these tips, work to implement these ideas, and look around to learn from who's tried what.\"\u003c\/i\u003e -- Erik Qualman, bestselling author of \u003cb\u003eSocialnomics\u003c\/b\u003e and \u003cb\u003eDigital Leader\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"Mike gives you the tools you need to rise above the noise and develop a stand-out social marketing strategy.\"\u003c\/i\u003e -- Larry Weber, Chairman, W2Group, and bestselling author of \u003cb\u003eMarketing to the Social Web\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"Lewis's unique ability is in presenting complex topics within an easily digestible framework, enabling marketers to implement these strategies in their company.\"\u003c\/i\u003e -- Jeremiah Owyang, Partner, Altimeter Group\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"You can launch a social marketing strategy, but unfortunately it doesn't come with a handbook--until now. \u003cb\u003eStand Out Social Marketing\u003c\/b\u003e is an important read if you’re serious about social marketing!\"\u003c\/i\u003e -- Taulbee Jackson, CEO, Raidious\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47119488778480,"sku":"9780071794978","price":20.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071794978_p0.jpg?v=1763636168","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071794978","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}