{"product_id":"9780071794992","title":"The Transformative CEO: IMPACT LESSONS FROM INDUSTRY GAME CHANGERS","description":"\u003cp\u003e\u003cb\u003eLeadership Lessons from the World’s Greatest CEOs \u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e“Fox and Reiss have created a new leadership category—The Transformative CEO.”\u003cbr\u003e \u003cb\u003e—Rafael Pastor, CEO, Vistage International\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eBestselling author Jeffrey Fox literally wrote the book on \u003ci\u003eHow to Become\u003c\/i\u003e \u003ci\u003eCEO, \u003c\/i\u003eand radio talk show host Robert Reiss has explored strategy with some of the world’s biggest business legends.\u003c\/p\u003e  \u003cp\u003eNow, in \u003ci\u003eThe Transformative CEO\u003c\/i\u003e, they have identified the key traits and characteristics that describe this remarkable type of leader.\u003c\/p\u003e  \u003cp\u003eFilled with fascinating insights from superstar CEOs, this one-of-a-kind guide puts you right on the front lines with the men and women who have transformed businesses with spectacular success. You’ll learn how to:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003e\n\u003cb\u003eTurn around a company\u003c\/b\u003e\u003cbr\u003e (Marvel Entertainment)\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eBuild superior customer service\u003c\/b\u003e\u003cbr\u003e (Zappos)\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eThink big and go global\u003c\/b\u003e\u003cbr\u003e (MTV International)\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003ePerform while transforming\u003c\/b\u003e\u003cbr\u003e (UPS)\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eHave a higher purpose\u003c\/b\u003e\u003cbr\u003e (ING DIRECT)\u003c\/li\u003e  \u003cli\u003e\n\u003cb\u003eInnovate and make everything better\u003c\/b\u003e\u003cbr\u003e (Eggland’s Best)\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eYou’ll learn how CEOs think and act in good times and bad—and you’ll get a front-row seat to some of the most profitable industry game changers of our time, including AT\u0026amp;T Mobility, Danaher Corp. and many others.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eThe Transformative CEO \u003c\/i\u003eprovides a new definition of leadership. Jeffrey J. Fox and Robert Reiss show how anyone can become a transformative leader.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eFind out how:\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eHOME DEPOT\u003c\/b\u003e cofounder and CEO Bernie Marcus \u003ci\u003ebuilt a new model of retail culture for customers—from the ground up.\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003e1-800-FLOWERS.COM\u003c\/b\u003e founder and CEO Jim McCann \u003ci\u003eturned the 800 number into a brand—and delivered record profits and growth.\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003ePAUL MITCHELL SYSTEMS\u003c\/b\u003e founder John Paul DeJoria \u003ci\u003ehigher purposes first—success unshared is failure.\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eBLACK ENTERTAINMENT TELEVISION (BET)\u003c\/b\u003e CEO Robert L. Johnson \u003ci\u003efounded a television network–and tranformed television.\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eCAMPBELL SOUP\u003c\/b\u003e CEO Douglas Conant \u003ci\u003ewarmed up employee morale—and made its business hot again.\u003c\/i\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47119488844016,"sku":"9780071794992","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071794992_p0.jpg?v=1763636620","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071794992","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}