{"product_id":"9780071797030","title":"Comic-Con and the Business of Pop Culture: What the World's Wildest Trade Show Can Tell Us About the Future of Entertainment","description":"\u003cp\u003e\u003cb\u003eThe Comic-Con phenomenon—and what it means for \u003ci\u003eyour\u003c\/i\u003e business\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003eThe annual trade show Comic-Con International isn’t just fun and games. According to award-winning business author and futurist Rob Salkowitz it’s a “massive focus group and marketing megaphone” for Hollywood—and in \u003ci\u003eComic-Con and the Business of Pop Culture\u003c\/i\u003e, he examines the business of popular culture through the lens of Comic-Con.\u003c\/p\u003e  \u003cp\u003eSalkowitz offers an entertaining and substantive look at the show, providing a close look at the comic-book and videogame industries’ expanding influence on marketing, merchandising, and the entertainment industry.\u003c\/p\u003e  \u003cp\u003eRob Salkowitz is founder and Principle Consultant for the communications firm MediaPlant, LLC.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47076902764784,"sku":"9780071797030","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071797030_p0.jpg?v=1763635991","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071797030","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}