{"product_id":"9780071799065","title":"Joe Girard's 13 Essential Rules of Selling: How to Be a Top Achiever and Lead a Great Life","description":"The World's Greatest Salesman Reveals the Techniques of His Astounding Success  \u003cp\u003eThis newest book from sales phenomenon JOE GIRARD--\u003ci\u003eThe 13 Essential Rules of Selling\u003c\/i\u003e--provides all the ammunition you need to succeed in an economy where budgets are being slashed and decision makers are scared to spend.\u003c\/p\u003e  \u003cp\u003eNamed the offi cial world's greatest salesman by Guinness World Records, Girard covers everything from maintaining a positive attitude and staying organized to dressing appropriately, telling the truth, and making clients' needs and wishes priority one.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eWHY JOE GIRARD IS #1 . . . JUST A FEW RAVES:\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e \u003ci\u003e\"Fantastic! The auditorium was jam-packed. They were sitting in the aisle! . . . Inspirational!\"\u003c\/i\u003e -- Harvard Business School\u003c\/p\u003e  \u003cp\u003e \u003ci\u003e\"It takes guts to be an entrepreneur. In that quest, Joe Girard's riveting book will empower you to become tomorrow's entrepreneurial legend.\"\u003c\/i\u003e -- Warren E. Avis, founder, Avis Rent-A-Car\u003c\/p\u003e  \u003cp\u003e \u003ci\u003e\"[Girard is] the consummate salesman!\"\u003c\/i\u003e -- Forbes\u003c\/p\u003e  \u003cp\u003e \u003ci\u003e\"Girard captures the essence of rising to the top in any endeavor: Set ambitious goals and visualize success, work hard, persevere, and stick to your principles.\"\u003c\/i\u003e -- Mary Kay Ash, founder and Chairman Emeritus, Mary Kay Cosmetics, Inc.\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47153621663984,"sku":"9780071799065","price":11.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071799065_p0.jpg?v=1763636719","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071799065","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}