{"product_id":"9780071799614","title":"Social Media Law for Business: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Land Mines: A Practical Guide for Using Facebook, Twitter, Google +, and Blogs Without Stepping on Legal Landmines","description":"How to Avoid Legal Pitfalls on Social Media  \u003cp\u003eSocial media is where your customers are--so it's where your business has to be. Unfortunately, this space is packed with land mines that can obliterate your hard-earned success in the time it takes to click a mouse. Written in easy-to-understand, accessible language, \u003ci\u003eSocial Media Law for Business\u003c\/i\u003e reveals your legal rights and responsibilities in the fast-moving and ever-changing social media landscape. Learn how to:\u003c\/p\u003e  \u003cp\u003e Create a social media policy for your business * Recruit, hire, and fire through social media * Share content without getting sued * Blog and run contests * Draft disclosure requirements in digital advertising\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"Glen Gilmore stands alone as the authority on social media law. \u003cb\u003eSocial Media Law for Business\u003c\/b\u003e should become a ready reference for business leaders and digital marketers.\"\u003c\/i\u003e -- MARK SCHAEFER, bestselling author of \u003ci\u003eReturn on Influence\u003c\/i\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"Required reading not only in the classroom, but also in the boardroom--and in any business where people care about getting social media marketing right.\"\u003c\/i\u003e -- PETER METHOT, managing director of executive education at Rutgers Business School\u003c\/p\u003e  \u003cp\u003e\u003ci\u003e\"A layperson's blueprint for minimizing the legal risks of social media marketing, while maximizing the opportunities for digital marketing success.\"\u003c\/i\u003e -- AMY HOWELL, founder of Howell Marketing Strategies and coauthor of \u003ci\u003eWomen in High Gear\u003c\/i\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47153811980528,"sku":"9780071799614","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071799614_p0.jpg?v=1763636287","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071799614","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}