{"product_id":"9780071799676","title":"Numbersense: How to Use Big Data to Your Advantage","description":"How to make simple sense of complex statistics--from the author of \u003ci\u003eNumbers Rule Your World\u003c\/i\u003e  \u003cp\u003eWe live in a world of Big Data--and it's getting bigger every day. Virtually every choice we make hinges on how someone generates data . . . and how someone else interprets it--whether we realize it or not.\u003c\/p\u003e  \u003cp\u003eWhere do you send your child for the best education? Big Data. Which airline should you choose to ensure a timely arrival? Big Data. Who will you vote for in the next election? Big Data.\u003c\/p\u003e  \u003cp\u003eThe problem is, the more data we have, the more difficult it is to interpret it. From world leaders to average citizens, everyone is prone to making critical decisions based on poor data interpretations.\u003c\/p\u003e  \u003cp\u003eIn \u003ci\u003eNumbersense\u003c\/i\u003e, expert statistician Kaiser Fung explains when you should accept the conclusions of the Big Data \"experts\"--and when you should say, \"Wait . . . what?\" He delves deeply into a wide range of topics, offering the answers to important questions, such as:\u003c\/p\u003e  \u003cul\u003e \u003cli\u003eHow does the college ranking system really work?\u003c\/li\u003e  \u003cli\u003eCan an obesity measure solve America's biggest healthcare crisis?\u003c\/li\u003e  \u003cli\u003eShould you trust current unemployment data issued by the government?\u003c\/li\u003e  \u003cli\u003eHow do you improve your fantasy sports team?\u003c\/li\u003e  \u003cli\u003eShould you worry about businesses that track your data?\u003c\/li\u003e  \u003c\/ul\u003e  \u003cp\u003eDon't take for granted statements made in the media, by our leaders, or even by your best friend. We're on information overload today, and there's a lot of bad information out there.\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eNumbersense\u003c\/i\u003e gives you the insight into how Big Data interpretation works--and how it too often doesn't work. You won't come away with the skills of a professional statistician. But you will have a keen understanding of the data traps even the best statisticians can fall into, and you'll trust the mental alarm that goes off in your head when something just doesn't seem to add up.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eNumbersense\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\"\u003ci\u003eNumbersense\u003c\/i\u003e correctly puts the emphasis not on the size of big data, but on the analysis of it. Lots of fun stories, plenty of lessons learned—in short, a great way to acquire your own sense of numbers!\"\u003cbr\u003e \u003cb\u003eThomas H. Davenport, coauthor of \u003ci\u003eCompeting on Analytics\u003c\/i\u003e and President’s Distinguished Professor of IT and Management, Babson College\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\"Kaiser’s accessible business book will blow your mind like no other. You’ll be smarter, and you won’t even realize it. Buy. It. Now.\"\u003cbr\u003e \u003cb\u003eAvinash Kaushik, Digital Marketing Evangelist, Google, and author, \u003ci\u003eWeb Analytics 2.0\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\"Each story in \u003ci\u003eNumbersense\u003c\/i\u003e goes deep into what you have to think about before you trust the numbers. Kaiser Fung ably demonstrates that it takes skill and resourcefulness to make the numbers confess their meaning.\"\u003cbr\u003e \u003cb\u003eJohn Sall, Executive Vice President, SAS Institute\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\"Kaiser Fung breaks the bad news—a ton more data is no panacea—but then has got your back, revealing the pitfalls of analysis with stimulating stories from the front lines of business, politics, health care, government, and education. The remedy isn’t an advanced degree, nor is it common sense. You need \u003ci\u003eNumbersense.\u003c\/i\u003e\"\u003cbr\u003e \u003cb\u003eEric Siegel, founder, Predictive Analytics World, and author, \u003ci\u003ePredictive Analytics\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\"I laughed my way through this superb-useful-fun book and learned and relearned a lot. Highly recommended!\"\u003cbr\u003e \u003cb\u003eTom Peters, author of \u003ci\u003eIn Search of Excellence\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"McGraw-Hill Education","offers":[{"title":"Default Title","offer_id":47153588699376,"sku":"9780071799676","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071799676_p0.jpg?v=1763636174","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071799676","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}