{"product_id":"9780071800488","title":"Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver","description":"\u003cp\u003e\u003cb\u003eDave Kerpen’s follow-up to his bestselling \u003ci\u003eLikeable Social Media\u003c\/i\u003e gives business owners and marketers time-tested strategies for growing revenue\u003c\/b\u003e\u003c\/p\u003e  \u003cp\u003e\u003ci\u003eLikeable Business\u003c\/i\u003e lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns.\u003c\/p\u003e  \u003cp\u003e\u003cb\u003eDave Kerpen \u003c\/b\u003e is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the \u003ci\u003eNew York Times\u003c\/i\u003e bestselling book \u003ci\u003eLikeable Social Media\u003c\/i\u003e and is a frequent keynote speaker.\u003c\/p\u003e","brand":"McGraw Hill LLC","offers":[{"title":"Default Title","offer_id":47153674387696,"sku":"9780071800488","price":25.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9780071800488_p0.jpg?v=1763636212","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9780071800488","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}